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A long history of caring for our customers

At Care we put just as much TLC into nurturing our customers as we do into our products and consumers.

Over a quarter of a century ago Care’s insight and passion – which continues as fervently today – formed the firm foundations of a brand which can today proudly claim to be the No1 brand sold through UK pharmacy*.

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A long history of caring for our customers

A long history 2

At Care we put just as much TLC into nurturing our customers as we do into our products and consumers.

Over a quarter of a century ago Care’s insight and passion – which continues as fervently today – formed the firm foundations of a brand which can today proudly claim to be the No1 brand sold through UK pharmacy*.

We invest many hours of time and effort into ensuring our team of territory managers are experts in their field and a knowledgeable and welcoming port of call for all your Care needs.

They are pivotal in the relationship between ourselves and our customers and, by building valued connections with pharmacists and pharmacy staff, we are able to form a continuum of knowledge, professionalism and care.

This only functions because they care deeply about their pharmacy customers and the generations of families those outlets serve, fostering a mutual understanding and respect.

At Care we shun the sell, sell, sell culture. For us it’s about a friendly, reassuring face that is welcomed through the shop door and just as happy to chat about the world at large before embarking on product advice and pharmaceutical intricacies.

Product knowledge is key to both pharmacy staff and consumers and we can’t over emphasise enough the role pharmacies play in helping patients choose the right product, its correct uses and self care in general.

On-going team training is essential to relaying information and advice in a constantly changing healthcare industry.

Our ethos is, if consumers get the right advice from the start they are more likely to return again and again for all their family’s medical needs – a comfort to them and valuable to your business.

And because the brand offers such a vast range of tried and trusted remedies for the majority of minor ailments, there’s a very good chance a Care product will yet again be passed over the counter at a time of need.

We believe our powerful customer bond is best summed up by someone who braves all weathers and clocks up the miles to help spread the Care TLC to independent pharmacies – our territory manager of five years, Greg White.

Caring

 

“We spend a lot of time getting to know our customers and once you’ve done that you really start to build a relationship,” says Greg.

“That bond just gets stronger and stronger and the trust gets better and better.

“The trustworthiness of the product is essential to the recommendation for us and Care is a very trusted product and is used by generation after generations of families.

“It’s a brand that is well liked by pharmacists and pharmacy assistants because it covers such a wide range of ailments. There are very few ailments we don’t have products for so that makes it a brand that is a lot easier to work with and you’d be hard pressed to find a pharmacy in the UK that doesn’t stock a Care product.”

“Care is a good company to work for and the name ‘Care’ suits us well because that’s what we’re trying do – be there to care in someone’s time of need.”

Our UK base

Care HQ nestles in the foothills of the Pennines, in Linthwaite, near Huddersfield, West Yorkshire, where its parent company, Thornton & Ross, has been based since 1937.

Thornton & Ross is one of the largest OTC pharmaceutical manufacturers in the UK and exports to over 80 countries worldwide.

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Our UK base

Pennines

Care HQ nestles in the foothills of the Pennines, in Linthwaite, near Huddersfield, West Yorkshire, where its parent company, Thornton & Ross, has been based since 1937.

Thornton & Ross is one of the largest OTC pharmaceutical manufacturers in the UK and exports to over 80 countries worldwide.

Care’s innovation and advancement is down to being part of a company which is at the forefront of cutting-edge development and supply of medicines and healthcare products.

Thornton & Ross offers a wide and growing range of branded OTC medicines, dermatological preparations, niche generic medicines and other pharmaceutical, healthcare and hygiene products.

It is now a Centre of Excellence for the development of OTC products and Dermatology within the Frankfurt-based pharmaceutical company STADA group which acquired the firm in 2013.

Our parent company’s values – inherited and respected by us – reflect their roots as a family-owned business and continue to combine the highest professional standards with traditional levels of care.

Our culture

Put quite simply, we care.

The very fact we have sustained growth as a go-to over-the-counter brand for pharmacies and families for over 25 years is testament to that.

As is our position as the No1 brand sold through UK pharmacy*.

It’s a culture that definitely works for us and one we’re proud of.

We were the first to offer quality and cost-effective tried and trusted remedies and have constantly kept pace to ensure we’re looking after our pharmacy customers as well as developing new products to bring relief to mums, dads, children, grandparents and consumers across the UK.

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Our culture

laughter

Put quite simply, we care.

The very fact we have sustained growth as a go-to over-the-counter brand for pharmacies and families for over 25 years is testament to that.

As is our position as the No1 brand sold through UK pharmacy*.

It’s a culture that definitely works for us and one we’re proud of.

We were the first to offer quality and cost-effective tried and trusted remedies and have constantly kept pace to ensure we’re looking after our pharmacy customers as well as developing new products to bring relief to mums, dads, children, grandparents and consumers across the UK.

Care grew from the organically grown firm, Thornton & Ross, which was founded by Nathan Thornton and Philip Ross in 1922, in Huddersfield, where the company is still based.

They successfully battled through the early 1920’s trade depression, employing more and more staff and had bought their first car for their ‘company traveller’ by 1926. The firm is now one of the largest OTC pharmaceutical manufacturers in the UK and exports to over 80 countries worldwide.

Inheriting such immense history and a deep-rooted sense of community and belonging can’t help but filter down into what we are today.

Care is at the top our agenda and it’s the incentive that drives us to continually evolve when it comes to our partners and our patients.

We’ve championed patient self care from the beginning when it comes to minor treatable ailments and continued that journey with the launch of our All The Care You Need website and ‘Little book of Care’ guide developed alongside with pharmacists and GPs.

We’re now in a climate of attempting to ingrain a new era of self care on which the future of the NHS depends.

We believe it is now all our responsibility to do more and care more – product developers, pharmacy, the NHS and, fundamentally, patients, in an effort to educate and choose the right path to self care.

Our culture of care has never been more essential as we go forward into another phase of UK healthcare which will have far-reaching consequences for many generations to come.

Our products

Care’s range of tried and trusted remedies for everyday minor health concerns is one of the most comprehensive on the UK market. Around 1.7 products are sold every second of the pharmacy working day* and Care has been adopted by thousands of independent pharmacies as their ‘own brand’.

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Our Achievements

2013 Best PR campaign for a medicine
2015 Best OTC Sponsorship Coming
2018 Pharmacy Product of the Year, Assistant’s Choice, Co-Lactase
12.6m Care products sold in the last 12 months
Virasoothe® is the No 1 chickenpox range in the UK
80 products in the range that span across major OTC categories
No1 prescribed olive oil eardrops in England
No1 prescribed sodium bicarbonate eardrops in England
No1 brand sold through UK pharmacy since 2012
1.7 products sold every second of the pharmacy working day
Driving great value for customer at great margins for pharmacies
Revolutionising the treatment of chickenpox with Virasoothe
Genuine innovation with Care Co-Lactase
By 2004 the Care brand was selling 30,000 products a day through UK pharmacy
9 out of 10 pharmacy staff believe Care provides remedies for the majority of common ailments
Almost all pharmacy staff recognise Care as being more useful in the current self care climate
Over 80% of pharmacy staff now recommend Care products at least once a day
Over half of pharmacy staff do not believe there is a credible competitor range to Care
Pharmacists describe the Care range as “Great value”, “Wide range” and “Quality”
Pharmacy assistants highlighted the Care range as “Great value”, “Wide range” and “Reliable”

Our story

1991

In the early nineties we dreamed big and hit the market running with Thornton & Ross – a firm founded in Huddersfield in 1922, renowned for its brand development brilliance – introducing a huge new range of products with a name that other brands could only envy – Care.

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In the early nineties we dreamed big and hit the market running with Thornton & Ross – a firm founded in Huddersfield in 1922, renowned for its brand development brilliance – introducing a huge new range of products with a name that other brands could only envy – Care.

It provided a one-stop shop for a wide range of remedies across the main OTC categories offering almost 150 products including high-selling staples like Care Sodium Bicarbonate, Care Epsom Salts, Care Senna, Care Clove Oil, Care Simple Linctus and Care Magnesium Sulphate Paste.

Our innovative and standout strategy didn’t go unnoticed.

1993

Before we’d even had chance to mark our second birthday – the Care brand won a place in the minds – and we’d like to think hearts too – of pharmacy staff thanks to recognisable, no-nonsense packaging as it prophetically and unashamedly proclaimed itself to be the ‘Future of OTC medicines’.

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Before we’d even had chance to mark our second birthday – the Care brand won a place in the minds – and we’d like to think hearts too – of pharmacy staff thanks to recognisable, no-nonsense packaging as it prophetically and unashamedly proclaimed itself to be the ‘Future of OTC medicines’.

1997

Care’s groundbreaking foresight to recognise the need to offer quality AND value paved the way for others and by the time we marked our sixth anniversary the brand had adopted the phrase: ‘Take care of your prices, take care of your customers’.

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Care’s groundbreaking foresight to recognise the need to offer quality AND value paved the way for others and by the time we marked our sixth anniversary the brand had adopted the phrase: ‘Take care of your prices, take care of your customers’.

This was primarily aimed at independent pharmacy by providing tried and trusted remedies at a cost that would offer great value to patients and great margins to pharmacies.

1999

The dawn of a new millennium signalled another evolution for Care, rebranding our packaging for an exciting new era of growth and introducing yet more new products like Care Ibuprofen tablets, Care Clotrimazole Cream, Care Loperamide and Care Tea Tree Oil.

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The dawn of a new millennium signalled an another evolution for Care, rebranding our packaging for an exciting new era of growth and introducing yet more new products like Care Ibuprofen tablets, Care Clotrimazole Cream, Care Loperamide and Care Tea Tree Oil.

2004

Incredibly by 2004 – having just introduced Care Chlorhexidine Mouthwash – the brand was selling 30,000 products a day through UK pharmacy and enjoying double-digit YOY growth.

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Incredibly by 2004 – having just introduced Care Chlorhexidine Mouthwash – the brand was selling 30,000 products a day through UK pharmacy and enjoying double-digit YOY growth.

We even managed to buck the trend in a market that was itself declining with Care skin products growing at a staggering 18% per year.

2007

Care embraced the 21st Century by continuing to refine and extend the range and in 2007 conducted a complete review in response to a changing pharmacy environment.

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Care embraced the 21st Century by continuing to refine and extend the range and in 2007 conducted a complete review in response to a changing pharmacy environment.

The most obvious sign of this change was the evolution of the new logo and the development of a packaging style that would be more consumer-friendly and allow easier product recognition by patients.

2010

As the first decade of the new century came to a close, Care introduced a number of innovative new products, one of which would revolutionise the treatment of chickenpox itch in small children by bringing them – and parents – much welcomed relief.

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As the first decade of the new century came to a close, Care introduced a number of innovative new products, one of which would revolutionise the treatment of chickenpox itch in small children by bringing them – and parents – much welcomed relief.

Unlike traditional remedies like Calamine Lotion and antihistamines, Care ViraSoothe® was specifically designed for the task and clinically proven to be effective.
It was showcased on TV by Dr Chris Steele and since then, grateful mums all over the country have ‘discovered’ it – going so far as to describe it as a “miracle in a tube”.

2012

Care ViraSoothe® was followed two years later by a spray gel version of Care ViraSoothe® and the launch of Care Itcheze Cooling Gel, a revolutionary new approach to soothing irritated skin.

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Care ViraSoothe® was followed two years later by a spray gel version of Care ViraSoothe® and the launch of Care Itcheze Cooling Gel, a revolutionary new approach to soothing irritated skin.

There’s no understating the enormity of 2012 for Care.
With sales of over 13 million units per annum, the brand was by now selling more products into pharmacy than any other OTC brand, justifying the much-coveted claim to be No 1 in UK pharmacy.
To help staff make the most of the range, the Care Reference Guide to Family Remedies was developed and offered free to pharmacy, providing a comprehensive printed resource of Care products, clearly describing what they are for and who can take them.

2013

A year later we decided to reach out directly to patients through an online advertising campaign, the creation of a consumer website and Facebook page, the printing and distribution of a patient guide to minor ailments (The Little Book of Care) and a significant increase in PR activity – all with a single aim; to drive patients into pharmacy for advice on their minor ailments.

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A year later we decided to reach out directly to patients through an online advertising campaign, the creation of a consumer website and Facebook page, the printing and distribution of a patient guide to minor health concerns (The Little Book of Care) and a significant increase in PR activity – all with a single aim; to drive patients into pharmacy for advice on their minor health concerns.

Yet again, you could say we were ahead of our time, recognising the benefits, efficiency and need for self care for minor treatable conditions rather than relying on NHS services.

2014

In 2014 we resolved our commitment as a pharmacy brand ‘first and last’ by launching a dedicated professional website, with easy-to-access and up-to-date information about the range, together with helpful information on merchandising and the opportunity to access both educational and training aids as well as useful point of sale materials.

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In 2014 we resolved our commitment as a pharmacy brand ‘first and last’ by launching a dedicated professional website, with easy-to-access and up-to-date information about the range, together with helpful information on merchandising and the opportunity to access both educational and training aids as well as useful point of sale materials.

2015

Throughout its history Care has continued to innovate and react to the needs of the pharmacy world.

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Throughout its history Care has continued to innovate and react to the needs of the pharmacy world.

These include making small but important additions like the introduction of a new aniseed flavour mouthwash alongside genuine innovations like Care Co-Lactase Infant Drops to reduce the lactose content in breast milk and infant formula for lactase intolerance in babies. Unlike existing preparations, once added to baby’s feed, Care Co-Lactase Infant Drops does not need to be left for 30 minutes before use.

The comments that mums have left on Facebook, like “Co-Lactase Drops were brilliant” and “…a life-saver” testify just how much harassed mums with crying babies appreciate Care Co-Lactase.

2016

The corks were popping as we sliced into our 25th anniversary celebrations in 2016, marking an incredible quarter of a century of working with pharmacy to provide patients with remedies for everyday ailments. But our story doesn’t end here.

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The corks were popping as we sliced into our 25th anniversary celebrations in 2016, marking an incredible quarter of a century of working with pharmacy to provide patients with remedies for everyday ailments. But our story doesn’t end here.

We’ve entered yet another new product era in response to an increasing drive for self care and preventative measures aim at maintaining good health and wellbeing.

2018

In 2018 we proudly launched our range of THRs, all of which achieved a THR registration for high and rigorous standards of manufacturing and quality.

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In 2018 we proudly launched our range of THRs, all of which achieved a THR registration for high and rigorous standards of manufacturing and quality.

Today Care embraces and relishes the 21st Century communications revolution in talking directly to its growing consumer audience and its increasingly popular Facebook page now generates over 52,000 likes.
Care sales are also maintaining growth. The brand now sells over 16 million units a year, is worth £28 million at RSP and 1.7 Care products are sold every second of the pharmacy working day.
For the last quarter of a century, no other OTC brand has given you such a wide choice of answers to everyday ailments, provided your patients with as much value, and delivered such excellent margins for you.
So what’s the secret to our success?
We were ambitious from the start, we continually recognise and implement the needs of a modern-day healthcare world, we respect our pharmacies and our patients and we constantly strive to innovate and evolve – and we’ll never stop.
We look forward to the next 30 years in partnership with pharmacy.

Jan 1991

Jan 1993

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Jan 2018

Care has been a pivotal part of pharmacy and self care for over 25 years.

Care-fully nurtured and grown, it is now secured in the minds of pharmacies and hearts of generations of families up and down the land.

Browse our history books with us to discover what has led us to becoming the No1 brand sold through UK pharmacy*.

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Grey Angle

Care Pharmacy