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Cough & Cold
Care Cold & Flu Relief 200mg/5mg

Cough & Cold

Relieves the symptoms of cold and flu Care...

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Blog

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About Colic

Colic is a condition feared by parents and frequently encountered by pharmacy staff, who are often the first port-of-call for distressed families seeking advice. Screaming, red-faced babies, incessant crying and clenched fists - along with the exhausted and fraught faces of the parents going through...

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Colic Treatment Blog
Featured
Free training and educational resources for HCPs via Care

Featured

At Care we are always looking to evolve and develop. Innovation and advancement have led us to where we are...

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Blog
The Power of Planograms

Blog

There’s no under-estimating the power of a planogram. These visual diagrams recommending which products should be stocked and how they should be...

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Blog
POS Ordering System

When it comes to selling over-the-counter (OTC) products in your pharmacy, nobody understands it better than you. After all, it’s your business, your environment and you...

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Common Ear and Mouth Problems
Common Ear and Mouth Problems

Common Ear and Mouth Problems

Welcome   Common ear and mouth problems Earache, painful mouth ulcers and too much...

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Our story

1991

In the early nineties we dreamed big and hit the market running with Thornton & Ross – a firm founded in Huddersfield in 1922, renowned for its brand development brilliance – introducing a huge new range of products with a name that other brands could only envy – Care.

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In the early nineties we dreamed big and hit the market running with Thornton & Ross – a firm founded in Huddersfield in 1922, renowned for its brand development brilliance – introducing a huge new range of products with a name that other brands could only envy – Care.

It provided a one-stop shop for a wide range of remedies across the main OTC categories offering almost 150 products including high-selling staples like Care Sodium Bicarbonate, Care Epsom Salts, Care Senna, Care Clove Oil, Care Simple Linctus and Care Magnesium Sulphate Paste.

Our innovative and standout strategy didn’t go unnoticed.

1993

Before we’d even had chance to mark our second birthday – the Care brand won a place in the minds – and we’d like to think hearts too – of pharmacy staff thanks to recognisable, no-nonsense packaging as it prophetically and unashamedly proclaimed itself to be the ‘Future of OTC medicines’.

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Before we’d even had chance to mark our second birthday – the Care brand won a place in the minds – and we’d like to think hearts too – of pharmacy staff thanks to recognisable, no-nonsense packaging as it prophetically and unashamedly proclaimed itself to be the ‘Future of OTC medicines’.

1997

Care’s groundbreaking foresight to recognise the need to offer quality AND value paved the way for others and by the time we marked our sixth anniversary the brand had adopted the phrase: ‘Take care of your prices, take care of your customers’.

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Care’s groundbreaking foresight to recognise the need to offer quality AND value paved the way for others and by the time we marked our sixth anniversary the brand had adopted the phrase: ‘Take care of your prices, take care of your customers’.

This was primarily aimed at independent pharmacy by providing tried and trusted remedies at a cost that would offer great value to patients and great margins to pharmacies.

1999

The dawn of a new millennium signalled another evolution for Care, rebranding our packaging for an exciting new era of growth and introducing yet more new products like Care Ibuprofen tablets, Care Clotrimazole Cream, Care Loperamide and Care Tea Tree Oil.

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The dawn of a new millennium signalled an another evolution for Care, rebranding our packaging for an exciting new era of growth and introducing yet more new products like Care Ibuprofen tablets, Care Clotrimazole Cream, Care Loperamide and Care Tea Tree Oil.

2004

Incredibly by 2004 – having just introduced Care Chlorhexidine Mouthwash – the brand was selling 30,000 products a day through UK pharmacy and enjoying double-digit YOY growth.

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Incredibly by 2004 – having just introduced Care Chlorhexidine Mouthwash – the brand was selling 30,000 products a day through UK pharmacy and enjoying double-digit YOY growth.

We even managed to buck the trend in a market that was itself declining with Care skin products growing at a staggering 18% per year.

2007

Care embraced the 21st Century by continuing to refine and extend the range and in 2007 conducted a complete review in response to a changing pharmacy environment.

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Care embraced the 21st Century by continuing to refine and extend the range and in 2007 conducted a complete review in response to a changing pharmacy environment.

The most obvious sign of this change was the evolution of the new logo and the development of a packaging style that would be more consumer-friendly and allow easier product recognition by patients.

2010

As the first decade of the new century came to a close, Care introduced a number of innovative new products, one of which would revolutionise the treatment of chickenpox itch in small children by bringing them – and parents – much welcomed relief.

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As the first decade of the new century came to a close, Care introduced a number of innovative new products, one of which would revolutionise the treatment of chickenpox itch in small children by bringing them – and parents – much welcomed relief.

Unlike traditional remedies like Calamine Lotion and antihistamines, Care ViraSoothe® was specifically designed for the task and clinically proven to be effective.
It was showcased on TV by Dr Chris Steele and since then, grateful mums all over the country have ‘discovered’ it – going so far as to describe it as a “miracle in a tube”.

2012

Care ViraSoothe® was followed two years later by a spray gel version of Care ViraSoothe® and the launch of Care Itcheze Cooling Gel, a revolutionary new approach to soothing irritated skin.

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Care ViraSoothe® was followed two years later by a spray gel version of Care ViraSoothe® and the launch of Care Itcheze Cooling Gel, a revolutionary new approach to soothing irritated skin.

There’s no understating the enormity of 2012 for Care.
With sales of over 13 million units per annum, the brand was by now selling more products into pharmacy than any other OTC brand, justifying the much-coveted claim to be No 1 in UK pharmacy.
To help staff make the most of the range, the Care Reference Guide to Family Remedies was developed and offered free to pharmacy, providing a comprehensive printed resource of Care products, clearly describing what they are for and who can take them.

2013

A year later we decided to reach out directly to patients through an online advertising campaign, the creation of a consumer website and Facebook page, the printing and distribution of a patient guide to minor ailments (The Little Book of Care) and a significant increase in PR activity – all with a single aim; to drive patients into pharmacy for advice on their minor ailments.

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A year later we decided to reach out directly to patients through an online advertising campaign, the creation of a consumer website and Facebook page, the printing and distribution of a patient guide to minor ailments (The Little Book of Care) and a significant increase in PR activity – all with a single aim; to drive patients into pharmacy for advice on their minor ailments.

Yet again, you could say we were ahead of our time, recognising the benefits, efficiency and need for self care for minor treatable conditions rather than relying on NHS services.

2014

In 2014 we resolved our commitment as a pharmacy brand ‘first and last’ by launching a dedicated professional website, with easy-to-access and up-to-date information about the range, together with helpful information on merchandising and the opportunity to access both educational and training aids as well as useful point of sale materials.

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In 2014 we resolved our commitment as a pharmacy brand ‘first and last’ by launching a dedicated professional website, with easy-to-access and up-to-date information about the range, together with helpful information on merchandising and the opportunity to access both educational and training aids as well as useful point of sale materials.

2015

Throughout its history Care has continued to innovate and react to the needs of the pharmacy world.

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Throughout its history Care has continued to innovate and react to the needs of the pharmacy world.

These include making small but important additions like the introduction of a new aniseed flavour mouthwash alongside genuine innovations like Care Co-Lactase Infant Drops to reduce the lactose content in breast milk and infant formula for lactase intolerance in babies. Unlike existing preparations, once added to baby’s feed, Care Co-Lactase Infant Drops does not need to be left for 30 minutes before use.

The comments that mums have left on Facebook, like “Co-Lactase Drops were brilliant” and “…a life-saver” testify just how much harassed mums with crying babies appreciate Care Co-Lactase.

2016

The corks were popping as we sliced into our 25th anniversary celebrations in 2016, marking an incredible quarter of a century of working with pharmacy to provide patients with remedies for everyday ailments. But our story doesn’t end here.

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The corks were popping as we sliced into our 25th anniversary celebrations in 2016, marking an incredible quarter of a century of working with pharmacy to provide patients with remedies for everyday ailments. But our story doesn’t end here.

We’ve entered yet another new product era in response to an increasing drive for self care and preventative measures aim at maintaining good health and wellbeing.

2018

In 2018 we proudly launched our range of THRs, all of which achieved a THR registration for high and rigorous standards of manufacturing and quality.

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In 2018 we proudly launched our range of THRs, all of which achieved a THR registration for high and rigorous standards of manufacturing and quality.

Today Care embraces and relishes the 21st Century communications revolution in talking directly to its growing consumer audience and its increasingly popular Facebook page now generates over 52,000 likes.
Care sales are also maintaining growth. The brand now sells over 16 million units a year, is worth £28 million at RSP and 1.7 Care products are sold every second of the pharmacy working day.
For the last quarter of a century, no other OTC brand has given you such a wide choice of answers to everyday ailments, provided your patients with as much value, and delivered such excellent margins for you.
So what’s the secret to our success?
We were ambitious from the start, we continually recognise and implement the needs of a modern-day healthcare world, we respect our pharmacies and our patients and we constantly strive to innovate and evolve – and we’ll never stop.
We look forward to the next 30 years in partnership with pharmacy.

Jan 1991

Jan 1993

Jan 1997

Jan 1999

Jan 2004

Jan 2007

Jan 2010

Jan 2012

Jan 2013

Jan 2014

Jan 2015

Jan 2016

Jan 2018

Care has been a pivotal part of pharmacy and self care for over 25 years.

Care-fully nurtured and grown, it is now secured in the minds of pharmacies and hearts of generations of families up and down the land.

Browse our history books with us to discover what has led us to becoming the No1 brand sold through UK pharmacy*.

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Grey Angle

Care Pharmacy