The Power of Planograms

There’s no under-estimating the power of a planogram.

These visual diagrams recommending which products should be stocked and how they should be positioned are guidelines based on sales data and are designed to increase sales and ultimately profits.

The importance of the careful positioning of products within the retail environment shouldn’t be overlooked.

Why are planograms useful?

Whether you are situated in a shopping centre or on the high street, your customers need to be able to find what they want easily and to be encouraged to make impulse purchases.

Based on sales information and territory manager knowledge, Care – the No1 brand sold through UK pharmacy1 – has developed a range of planograms to assist pharmacies when it comes to showcasing our products.

These simple guides convey expert insight and invaluable product sales information and have been created to complement existing pharmacy staff knowledge and help maximise over-the-counter (OTC) purchases.

Not only do they make displays look attractive and effective, they also take the heavy lifting – time and resources – out of merchandising by explaining exactly what fits on an average shelf and how it will look.

 

Care planograms focus on our top-selling ranges and suggest the best way to categorise products according to minor health concern and season both front-end and behind-the-counter.

They also offer recommendations on linked symptom-relief products which can be placed creatively to influence customer buying decisions alongside their focused remedy purchase.

These guides are complemented by our range of POS merchandising such as shelf edgers and talkers which you can now easily order online on this site.

Planograms can eliminate a lot of hard work and really help to consolidate a brand in store but they’re certainly not a replacement for face to face Care contact.

In fact, our sales representatives have been instrumental in creating them and are eager to help roll them out to our pharmacy partners across the UK.

They’re always happy to assist when they’re out and about!

planogram image

Whilst we understand it can be a challenge to stock everything, it’s worth considering these best-selling products from Care’s extensive tried and trusted product range.

Here are Care’s top 20 selling GSL products and top 10 selling Pharmacy Only products.

Top 20 Care GSL Products

Senna Laxative Tablets (60s)

Ibuprofen Gel 5% 100g

Extra Virgin Olive Oil Eardrops 10ml

Glycerin Suppositories Adults’ (12s)

Ibuprofen Gel 5% 50g

Senna Laxative Tablets (20s)

Aqueous Calamine Cream 100g

Senna Laxative Tablets (100s)

Witch Hazel 200ml

Sodium Bicarbonate Eardrops 10ml

Acetone 50ml

Surgical Spirit BP 200ml

Clove Oil BP 10ml

ViraSoothe® Gel (75g)

Magnesium Sulphate Paste BP 50g

Calamine Lotion BP 200ml

Glycerin Lemon & Honey 200ml

Simple Linctus Paediatric Sugar Free 200ml

Menthol BP 5g

Virasoothe® Gel (50g)

Top 10 Care Pharmacy Only Products

Clotrimazole Cream 1% 20g

Pholcodine Linctus BP 200ml

Ibuprofen Tablets BP 400mg Maximum Strength (48s)

Potassium Citrate Mixture BP 200ml

Pholcodine Oral Solution Sugar Free 200ml

Codeine Oral Solution Sugar Free 15mg/5ml

Codeine Linctus BP 200ml

Decongestant Tablets (12s)

Kaolin & Morphine Mixture BP 200ml

Ibuprofen Tablets BP 400mg Maximum Strength (24s)

To order your point of sale (POS) materials to support your Care product display, visit our POS ordering system here.

 

1. Source: IMS/volume sales/MAT to April 19 & Care Ex Factory volume sales/MAT to April 19

Grey Angle

Care Pharmacy