As well as advising parents on what they can do to try to alleviate the symptoms of colic, it is equally important to reassure them their baby will get better and signpost support, should they need it.
NICE recommends encouraging parents to ask family and friends for support; access peer support; rest while their baby is asleep and put their baby somewhere safe, such as their cot, if they feel unable to cope with crying for a few minutes of ‘time out’.
If parents feel unable to cope with their baby’s symptoms, despite reassurance and advice, NICE suggest pharmacists should recommend seeking specialist medical advice such as a GP or health visitor.
Understandably people want answers and insight into distressing conditions such as these.
Unfortunately, when it comes to colic, it isn’t that straightforward.
The cause or causes of colic are unknown, but, according to NHS Choices, it may be because babies find it harder to digest food when they’re young.
The NHS highlights several management strategies that parents may have heard of to address the symptoms of colic including anti-colic drops, changes to diet for breastfeeding mothers and spinal manipulation but adds ‘there’s very little evidence these things work’.
Nevertheless, consumers will continue to ask pharmacies for advice and options on remedies available to them.